Search Engine Optimization Details
SEO refers to the organic placement for search results. As a starting point, we look at your business and
competitors to get an idea about the people who want to find a business like yours and how they get
there via Google, Bing and Yahoo search. If you have an existing site, we run a detailed report to see some immediate
areas that require work.
Once we narrow down the keywords and the current strong competition, we look at those who are on top and
attempt to 'one up' your competition.
In addition to keywords, the competitor’s links are analyzed too. We use a service that returns code
that we run through our custom program to generate their list of links. This gives us some insight into
their current and past linking tactics and perhaps find us some good sources at the same time.
In addition to analyzing the competition, we look for keywords that the competition is missing so you
can develop an immediate stronghold.
Depending upon your monthly plan, we use present and past data to monitor progress and determine your
strengths and weaknesses. With our custom in-house tools, we can focus on the best keywords and proceed
to gain momentum and increase sales or value to your audience.
In a addition to keywords and links, the impact of long articles obtaining higher ranks is a current
trend, and, this influence is well-deserved. A quality, well-written single article deserves to be on
top, with all things equal. Our professional content writer will ensure that you can cover this angle if
you choose not to provide your own content.
Now that you have an idea about 'ideal' keywords,
content, links and reporting, one more factor I would like you to know about is server performance. As a
general rule, we try to code websites so they are high performance.
Finally, we use strong
server proxy caching with Varnish and heavy browser caching to deliver exceptional speed of website
delivery to your viewers. After all, Google, Bing and Yahoo reward performance.
Provide Fresh Content Regularly
After many years of blogging and contributing to forums, one pattern that seems to always repeat itself
is the decrease in traffic when the fresh content comes to a halt. It can he hard and difficult to
provide new content every day(or every few days), but it does give your website traffic momentum. Keep
this concept in mind when you plan to take on a project that will include providing mass amounts of
If you have a static website, I built a tool for this purpose. The blog program called Blogifier can easily add a blog to any existing website and show posts on your home page too. You save the purchase fees and I can normally set it up in twenty minutes to one hour so your new site can generate new content on a regular basis.
In addition to providing lots of words and quality material, don't be discouraged if you do not get
instant results. Keep trying and keep writing. If the content is good, you will be building a better
resource for your clients and visitors. If you have myself take care of this, you eliminate the workload.
How Do You Acquire Such Content?
If you want to take SEO seriously and acquire a lot of new traffic, you will need a company with a
content writer, or hire a content writer on your own and submit the content to the web yourself.
Since the best results in the Google Top 10 for keywords are very long articles with over 2400 words,
you may want to develop a plan for your articles since a professional technical writer may charge
anywhere from 10-25 cents per word. Since a good article can cost $400, you will want to make sure the
keyword research is performed adequately.
Doing It Yourself Content Writing
Research from SEO and web design has shown that many companies do not have sufficient, professional
content writers, even though they can easily hand code a website with four or more programming
languages. With these details in mind, you may want to attempt to write your own articles. But, you can
expect for quality content and the quantity of words to not be such an easy task to accomplish, even if
you have solid grammar and spelling. Good writing, and lots of it can take years of practice.
Becoming Proficient At Content Writing
The remainder of this page explains the road I travelled to become a professional content writer which is absolutely critical to any SEO effort. The details in the following paragraphs are not ego driven, nor for story telling purposes. They are intended to help you make an informed decision about whether or not you should handle the content yourself, have Fullstack Web Studio handle it for you, or a little of both. I want your online marketing succeed. This can help you decide how to do it as a wordsmith.
It all started with a first year English course at UBC. After that, as I hit my early 20's, I wrote full time at least 6 months per year. My first 20 page manuscript was
full of formatting errors and the material was horribly organized. But, I kept going since I was going
to make that first book successful, or die trying. After another couple of years of research and
editing, I had manuscript that obtained interest. I worked months with one publisher, then spent years
modifying two more books.
At this point, I was able to completely write and edit two books with 200 pages. It took about 10 years
to arrive here. At this point, it took only another six months to stretch one book from 200 to about 375
pages with very few mistakes. But, the truth is that pumping out lots of words and ordering the content
adequately was still in its infancy.
After working with a larger publishing house for a year or so, I polished up my skills. During the same
six months, I also added 75,000 words to a novel that took much longer to write the first 25,000 words.
Things were moving along quite well.
After these books were done, I wrote revised content for one book. During some of these sessions, I
began to write 2000-5000 words from morning to noon with ease.
During the next few years, I had spent more time writing code than magazine articles and books. But,
after getting more advanced with PHP / mySQL coding, I decided to write a book about PHP / mySQL. Within
one year, I wrote a 750+ page book that was half code and half regular writing. Again, the 2000-5000
words per day zone was reachable.
During recent times, I have written 2500+ word articles for various magazines like Linux Format and
Raspberry Pi Geek.
After you hit the point where you can slam out thousands of words before some people get out of bed, the
major factor to writing qualitative and quantitative content at regular intervals is discipline and
passion. When writing for the web, you also throw an extra layer of proper structure on top of that load; such as adequate keywords and proper headings while making the content flow smoothly. At this point, HTML coding skills and writing go hand in hand so the job can be completed quickly and errors can be fixed immediately.
This experience described above is intended to help you determine how you want to go about acquiring
long, 2500+ word articles to post on your website. When I look back in time, I would not have wanted to
attempt this until after my publisher had published my first two books because it took that long to get
good enough to be able to write those types of articles on a regular basis.
- Competitor Analysis
- Content Writing
- Link Building
- Ongoing SEO